What do you need to get started with Digital Signage?

Digital signage displays come in various forms, including those with built-in media players and external media players.

You can either buy a display with built-in digital signage player (Sony, Samsung, LG or others) or buy an external player from us.

Displays with Built-in Players (System-on-Chip/SoC Displays) are digital signage screens that come with an integrated media player inside the display itself. Such screens have their own internal computer (CPU, memory, storage, and OS) that runs the digital signage software directly without any need for an external box.

Displays with External Players use a separate media player device connected to the display via HDMI or DisplayPort. The external player runs the digital signage software and pushes the content to the screen.

A cloud-based CMS is essential for managing digital signage content remotely, allowing you to upload, schedule, and monitor content from any location with internet access.

ScreenManager is a leading cloud-based CMS that offers intuitive content creation tools, advanced scheduling options, and real-time monitoring capabilities. With ScreenManager, you can easily manage your digital signage network and ensure that your content is delivered effectively to your audience.

When choosing displays for your digital signage network, consider the environment in which they will be deployed. Indoor displays are designed for controlled indoor environments, while outdoor displays are built to withstand harsh weather conditions and offer high visibility in bright sunlight.

For example, if you're installing digital menu boards in a restaurant, indoor displays with full HD resolution may suffice. However, if you're setting up outdoor signage for a retail store, you'll need rugged outdoor displays with high brightness levels and anti-glare coatings.

Resolution plays a crucial role in the quality and clarity of your digital signage content. While full HD (1920x1080) displays are suitable for most applications, 4K (3840x2160) displays offer four times the resolution, resulting in sharper images and more detailed content.

Consider the viewing distance and content type when choosing the resolution for your displays. For example, if you're displaying detailed product images or videos with small text, a 4K display may be preferable.

Anti-reflective displays are designed to minimize glare and reflections, making them ideal for environments with bright lighting or sunlight exposure.

For instance, if you're installing digital signage in a retail store with large windows or outdoor areas, anti-reflective displays can ensure that your content remains visible and legible even in bright sunlight.

Content Strategy:

Develop a content strategy that aligns with your business objectives and target audience. Consider the type of content you want to display, such as promotional videos, product images, social media feeds, and interactive experiences.

For example, a restaurant may use digital menu boards to showcase daily specials, while a retail store may use digital signage to promote new product launches and seasonal promotions.

Audience Engagement:

Engage your audience with interactive content and calls-to-action. Incorporate features such as touchscreens, QR codes, and social media integration to encourage audience participation and feedback.

For instance, a hotel lobby may use interactive digital displays to provide guests with information about local attractions, dining options, and hotel amenities.

Analytics and Insights:

Use analytics and AI targeting to measure the effectiveness of your digital signage campaigns and make data-driven decisions. Track metrics such as impressions, engagement rates, and conversion rates, to optimize your content strategy and maximize ROI.

For example, a retail store may use AI cameras to analyze demographic data to identify peak shopping hours, targeted population and adjust content scheduling accordingly to drive foot traffic and sales.